SL-logos-2100px-sans-1SL-logos-2100px-sans-1

Southern Living Licensing Branding

Commonly known for their magazine popularity, Southern Living ventured into new business and needed a brand revamp to go with it. Thus, a logo system — inspired from the company’s original mark and new endeavors — was conceived. Each mark draws inspiration from its unique subject matter (hotel, garden, home, and kitchen) while working as a unified system under the Southern Living name.

Additional Credit: Shannon Harris (Senior AD)

test-kitchen-900pxtest-kitchen-900px
hotels-900pxhotels-900px
garden-900pxgarden-900px
sheets-900pxsheets-900px
home-900pxhome-900px